Collaborated with The North Face to launch their largest product collection in recent years. Futurelight is a breakthrough material that is waterproof, breathable, and light weight. We were challenged to communication the features and benefits, highlighting the product but leading with the material. We executed simultaneous same day launch across their 3 Pinnacle locations (5th Ave, SOHO, Pike Place) as well as all 64 TNF owned doors throughout North America. In the following 2 days, executing a stand alone fixture in 200+ wholesale locations.