Partnered with Nike, and Dick’s Sporting Goods to launch the Iconic Nike-React shoe at the Cerritos mall, outside LA. Completely taking over the Power Aisle and Footwear Zones. This was a fully immersive brand take over, partnering with the Nike events team to host different running events, influencer photo shoots, and high school cross country shoe fitting and testing. Managing all aspects from conceptualization and design, to production, execution, and installation.